Tuesday, 15 June 2010

We have moved. Our New Blog -> www.sinderellashoes.blogspot.com

Please visit our new blog at http://www.sinderellashoes.blogspot.com/
join our facebook at http://www.facebook.com/sinderellashoes for upcoming events, news, promotions and discounts. See what brides-to-be say about our shoes and services.

You can also visit our website at http://www.sinderella.com.sg/ to view our shoes online.

Saturday, 29 August 2009

Wedding Shoe Trivia - Part 2: 'SHOwErs' of blessings

In Anglo Saxon times, the groom would symbolically tap the bride's forehead with the heel of the bride's shoe to show his authority over her. The brides tossed one of her shoes rather than bouquets to bridesmaids who hoped to be the next to marry.

According to an alternative Turkish wedding culture, all the bride's single girlfriends will sign the soles of her wedding shoes. It is said that the person whose name fades the most after the shoes have made their way down the aisle and seen their time on the dance floor will be the next to get married.

During Tudor times, guests would throw shoes at the newlywed couple. O-U-C-H! If they or their carriage were hit, it meant good luck was bestowed upon them!The tradition of tying shoes to the back of the couple's car. Now, thankfully, folks just tie shoes to the new couple's car.

Aren't we glad that some customs evolved with time. :)

Less well known is for the bride's father to give the groom a pair of the bride's shoes to symbolise the passing of responsibility for the daughter to her new husband.

1. http://www.novareinna.com/festive/bridal.html
2. http://www.blueorchidblog.com/2008/09/wedding-shoe-tradition.html
3. http://shoes.about.com/od/weddingsbridal1/a/weddingshoes.htm
4. http://www.aomdj.com/traditio.htm

Wednesday, 26 August 2009

A Magical Garden Wedding Show 2009 @ Gardenasia, 5 September 2009

First ever Singapore Countryside Wedding Concept! Come down to Gardenasia and experience on evening of Wedding Workshops, Fashion Show, Magical Light Show, Sampling of holistic food, Exhibition of wedding services and Gardenasia's specialty cuisine & various outdoor themes.

Venu: Gardenasia, 240 Neo Tiew Crescent*
Date & Time: 5th September 2009, 4pm - 8pm.
Admission: Register early at $20 per couple.
Ticket sales on the day is $30 per couple.
Contact: 6779 6058
Email: weddings@gardenasia.com
Transportation from Kranji MRT provided

4.00 - 4.3opm - Registration.
4.30 - 5.30pm - Workshops by Wedding Professionals.
5.30 - 6.30pm - Guided tour in groups around Gardenasia
Free n Easy at Exhibition area.
6.30 - 7.00pm - Fashion Parade by Martini G. featuring garden wedding gowns.
7.00 - 8.00pm - Dinner & Music Performance by Wedding Harmony.
(Workshops and programme are subject to change)

Thursday, 13 August 2009

Brides & Beauty 2009

We will be participating in the Brides & Beauty 2009 Exhibition 14-16 August 2009.

Venue: Suntec Exhibition Hall 404
Booth: K03

We're offering 10% off all evening bags.

See you there!

Saturday, 1 August 2009

Wedding Shoe Ritual - Part 1: And silver sixpence in your shoe (Part 1)

There're many interesting rituals regarding wedding shoes.

Have you heard of the verse "something old, something new"?

The full text of the verse goes like this:

Something old, something new,
Something borrowed, something blue,
And silver sixpence in your shoe.

Try tucking some coins in your wedding shoe, it is believed to bring you wealth in your married life and protection against wants. (Source:
Olmert, Michael (1996). Milton's Teeth and Ovid's Umbrella: Curiouser & Curiouser Adventures in History, p.155. Simon & Schuster, New York)

The old Swedish custom carry this further. The bride will place one silver coins in her left shoe from her father, and one gold coin in her right from her mother to ensure that she will never go without. (Source: http://www.beau-coup.com/swedish-wedding-traditions.htm)

Watch this space... we'll bring you more interesting wedding shoe rituals...

Friday, 31 July 2009


From Ms Carter Kerner, Australia, owner of ivory sophie (customised 4"), testimonial submitted via email on 30 July,

My custom 4in heel Ivory Sophia bridal shoes are absolutely stunning. Not only that, but the lace is a perfect match to my wedding gown! The shoes are perfect beautiful and not only that, but are surprisingly comfortable to wear. Thank you so much, I am very happy with my purchase.


From Ms Safazilah, owner of ivory sophie, testimonial submitted via website on 13 July,

I have just collected my wedding shoe (sophie -ivory) yesterday - 12/07/09 and I must say it is LOVELY!!~

Cant wait to wear it on my BIG DAY though!!!...(",)

I would like to take this opportunity to comment on the good service rendered by your staff, Mr Zaini and also to compliment him for his patience to answer my queries without hesitation and the extra mile to provide me an excellent service!!

I will definitely recommend Sinderella to my family & friends....

Once again thank you so very much.....


From Iris, owner of Ashley, email dated 18 June 09 (click on the image to enlarge),

I would like to take this opportunity to thank Doris for her excellent service and I would also like to compliment her for her good patience and the extra mile to provide me an excellent service! I must said : I am really impressed.

I was frantically looking for a pair of nice wedding shoes for my ROM which is 4 days away. I went around the shopping malls in Orchard but could not find any so I decided to surf the internet to try my luck. As I was browsing through the internet, I came across Sinderella website. I went to take a look at the shoes gallery and ...wow...I saw 2 pairs of shoes that I really like to match my ROM dress. Without hesitation, I decided to call Doris & make an appointment to see her. Doris was very patient and waited for me to finish my job (it was about 2130) in order to pop by her shop to try the shoes. I really appreciated! When I reached the place, I was in dilemma again because one pair really goes well with my gown but my preference was the silver pair which I really fell in love when I saw it..the feeling was liked love at 1st sight. I could not make up my mind which one to choose so Doris made an extra mile (which I really appreciate) by offering to pop by with me to the bridal shop to try the 2 selected shoes with my ROM dress. After trying on the 2 pairs, I finally managed to buy the pair that I loved most which was the silver pair. I was really happy :)

I really appreciated Doris efforts as she travelled down to clients' place to help them knowing the fact that most of the brides will be very busy during the period of time to prepare for their wedding. I must say it is really not easy to find these good service from anyone else. Doris, I really appreciate a lot for your patience and effort.

I have made the right choice to choose Sinderella as my Bridal shoes. I will definitely recommend Sinderella to my friends. Thank you very much.


From Allison, France, owner of 4" Ashley, email dated 15 May 09,

Just wanna drop a quick line to inform you that I collected my shoes yesterday.

They are awesome! Just a little bit (0.5cm?) big, but that's not a big deal. I won't feel too tight!

I also had the surprise to discover 2 alternative buckles, which is great so I can re-use them later.

Again, merci beaucoup! It was a real pleasure dealing with you and I will definitely recommend your boutique to all my friends!


From Jacqueline, Malaysia, owner of white Sophie, email dated 11 May,

I just finished cleaning the shoes from dust after the pre-wedding photo shoot taking place yesterday in KL! Now they looked as pretty as when I received them :)

... I was very fortunate to get to know Sinderella bridal shoes (via the Malaysia Brides forum).

I hope you guys continue with the good works and surprise all the BTBs!


email dated 7 May 2009

I was so excited and went to open the package delivered straight away once stepping in my home back from office.

It is a lovely pair and they match so well with my white lacey dress.

Thanks for arranging this and your super fast action, there isn't any birthday present better than this.


From QX, owner of 2" Silver Belle, dated 31 April 2009

"...I've just collected the shoes. Its lovely and fit really well. I really wanna say a big thank you to you for taking the trouble to meet me..."

From Faith, owner of Ivory Jodie, sms dated 9 March 2009

"Thanks much, have recommended you ladies to my friends, you've been great!"


From Sabrina, owner of Silver Belle, sms dated 22 February 2009

"That shoes I bought from you is so nice. All my friends comment about it"

From Connie, owner of white Jodie, email dated 4 Feb 2009:

"I found sinderella when I did a search online for wedding shoes. It was love at first sight when I saw the pictures of those shoes on the sinderella website. I immediately contacted Doris and was pleased to hear a very friendly voice on the phone.

She was very helpful and within the next few days, she came by my office with a wide array of shoes and handbags for me to choose from. I did not take long to choose my ideal pair of shoes which was the Jodie design. Unfortunately, the size was a little too small. Doris then assured me that she would pass me the right size shoes before my photoshoot.

She was also nice enough to pass me a copy of the wedding songs/music she used for her own wedding when she realised that I brought forward my wedding (she was concerned that I would not have enough time to plan things like songs etc).

All in all, I find Doris' service very professional. She is a very nice and friendly girl who goes her way out to make her customers happy."

Thank you, Connie. Its our pleasure. Enjoy your photoshoot and most importantly have fun on your wedding day! Best wishes!:)

Wednesday, 29 July 2009

The Regent Singapore Wedding Workshop

We just participated in The Regent Singapore Wedding Workshop last Sunday, together with some of our fellow residents at The Wedding Mansion . We launched some of the latest designs during the workshop.

Details on Jodie



Thursday, 23 July 2009

Bridal shoes - Mia - NEW! (Pre-order)

Mia - You can never go wrong with this pair of comfortable practical round head classic pump.

Take your pick!

Heel Height: 1", 1.5", 2", 2.5", 3", 3.5", 4"
Colour: Ivory, White

Wednesday, 22 July 2009

Bridal shoes - Julia - NEW!

Julia - a pair of gorgeous pump with lustrous satin upper and rhinestone embellished strap. This pair of comfortable 3" pump will keep you on your feet all evening.

Heel Height: 3"
Colour: White

Bridal shoes - Vera - NEW!

Elegant and glamourous Vera features a stunning diamonte embellished criss-cross with a diamonte buckle to add the finishing touch.

Heel height: 3"
Colour: White